As culture is a key to national competitiveness in the 21st century, the Park Geun-hye Administration is striving to promote the culture industry and further spread the Korean Wave, or Hallyu.
The operation of the Culture Creation Convergence Belt is now in full swing to support creative activities across a wide range of genres and nurture the content industry that merges culture with advanced technologies. The Belt is mainly aimed at facilitating planning, commercialization, production and consumption of cultural contents as well as fostering professionals in the area. To promote the cultural wellbeing of the people, the Administration designated Culture Day, and it is also striving to enhance the competitiveness of the tourism industry by introducing programs such as Black Friday Korea.
In addition to promoting the worldwide spread of K-pop and K-drama, the centerpieces of the Korean Wave, the Administration continues to work hard to globalize the varied aspects of traditional culture, including Korean food and the song "Arirang," inscribed by UNESCO on the Representative List of the Intangible Cultural Heritage of Humanity. For cultural enrichment, the Administration will keep developing and spreading the country’s rich traditional culture and artistic heritage for people of all ages and nationalities around the world.
Launching Ceremony of Visit Korea Year, November 6, 2015